He knew LinkedIn could get him clients but had no idea how to use it.

Now?

He has a dialed-in content system, a clear ICP, and a daily roadmap to hit 5+ clients/month (without burning out or guessing what to do next)

Client testimonial screenshot

Build a personal brand on LinkedIn get 5+ qualified calls a week 👇🏼

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Step 1 – Nailed His ICP

When we started, he was targeting SaaS founders just because “they’re active on LinkedIn.”

Wrong fit.

They’re technical. They already have in-house lead scoring. And they rarely pay for external setups like his.

He was guessing. No framework, no filters, and zero clarity on who actually needs his offer.

I walked him through a clear ICP filtering process:

• Do they feel the pain?
• Is it urgent?
• Can they afford it?
• Are they active on LinkedIn?
• And... who already has access to multiple of them?

We replaced “guesswork” with strategy and narrowed it down to 3 high-leverage niches:

1. Sales Trainers

   Overwhelmed by inbound leads. Need to sort decision-makers from freebie seekers.

2. Corporate Trainers / L&D Firms

   Stuck dealing with HR assistants. Need a way to flag real buyers fast.